What do we understand as Sports Marketing?
For us, Sports Marketing is the creation and application of the most appropriate strategies to maximize the benefits of the relationship between services and / or products with athletes, entities, brands, organizations, etc. of sports sector.
It would be quite simple if we define Sports Marketing as a way to increase sales of a service / product using sports as a tool.
In fact, this is the case but we should add that the objective is to increase sales by generating value for the consumer by exploiting the benefits offered by sport, which are very difficult to achieve in other sectors. Health, emotion, effort, companionship, courage, overcoming, commitment, friendship, equality, respect, solidarity, perseverance, integration, enthusiasm and discipline, among others, are intrinsic values to the human being and we can transfer them using as support services and products that have been created or manufactured in tune with these values.
“We create strategies aimed at enhancing the value of a brand in the market using sport as a tool”.
MotoGP, Brand License
Spanish Footbal Federation, Exclusive License